Jesus departed with his disciples to the lake, and a great multitude from Galilee followed him; hearing all that he was doing, they came to him in great numbers from Judea, Jerusalem, Idumea, beyond the Jordan, and the region around Tyre and Sidon. He told his disciples to have a boat ready for him because of the crowd, so that they would not crush him; for he had cured many, so that all who had diseases pressed upon him to touch him. Whenever the unclean spirits saw him, they fell down before him and shouted, ‘You are the Son of God!’ But he sternly ordered them not to make him known.
In the world of advertising, there has to be as much initial coverage as possible, even to the point of saturation. Advertising campaigns are planned and executed like a military assault. Some companies mount the assault first, then gauge the response, and only if the response is good do they finally make the product. In other words, the advertising is literally about nothing.
The way of the Gospel is the opposite of this. Everything begins on a small scale: Jesus spoke of seeds hidden in the ground. Seeds are very small, but they are not nothing; they are a tremendous something; to understand even a single seed in its very essence would be to understand the universe.
Loud is often shallow. There is a kind of Christian advertising (let’s not call it preaching) that has none of the depth of Gospel. This is already visible in the gospels, and Jesus himself had to discourage it (as we see in today’s reading).
Thomas Hardy once remarked about someone, “That man’s silence is wonderful to listen to.”
|Back to calendar|